Promotions and Coupons

Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
Coupons
Deals
(includes Deal of the day,
Lightning and Best deals)
Promotions
(including clipping coupons)
Best for
Variable length discounts (longer) on small number of ASINs, including seller-fulfilled. Higher visibility to Customers.
Fixed length (short) deals on eligible FBA ASINs. Higher visibility to Customers.
Variable length discounts (longer) on high volumes of ASINs, including seller-fulfilled. Only option to offer ‘Buy X get Y’ promotion.
Customer visibility
Coupons deal page, search, product detail page (top), cart.
Today’s deals page, search, product deal page (‘was’ price shown to customers).
Detail page, cart.
Types of Discounts
Percentage off or fixed dollar amount off (i.e. 20% off, or $5 off).
Percentage off
Free item or Percentage off / fixed amount off
Minimum discount
5-80%, no minimum for pre-set cash discount (i.e. $5-off)
25% for Deal of the Day, 15% for Lightning Deal, 10% for Best Deal
1% -99%, no minimum for pre-set cash discount (i.e. $5-off)
Discount period
1-90 days (configurable)
8 hrs for Lightning deals, 1 day for Deal of the day, 14 days for Best deals
Unlimited (configurable)
# SKUs
Better for smaller number of SKUs (max 50 SKUs per Coupon)
Does not allow bulk upload or grouping.
Better for smaller number of SKUs (max 90 SKUs per Deal)
No limit
Customer usage limits
One per customer or unlimited
One per customer or unlimited
One per customer or unlimited
Target Customers
All or Prime-only
All
All
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