Register to become a new seller today and
pay no monthly subscription till 31 March 2020*

Start selling online

$49.95 (excl. GST) per month. Cancel anytime.

Frequently Asked Questions

Overview

What is Selling on Amazon?
Selling on Amazon is a program that enables both individuals and businesses to sell their products and inventory on Amazon.com.au.
Why should I sell on Amazon?
There are many reasons to sell on Amazon—from reaching new customers to the ability to start selling fast without the need to create a new standalone website. Learn more about the benefits of Selling on Amazon.
Can I list my products in all Amazon categories?
More than 20 product categories are open to all sellers. See the eligible categories page for more information of available categories in Amazon.com.au.
What type of products cannot be listed on Amazon.com?
You can’t sell illegal products, products that are illegally marketed, or products prohibited by Amazon policy. These include (but are not limited to) prescription medication, illegal drugs, guns, ammunition, and tobacco. See the restricted products page in Seller Central.
Do you offer fraud protection?
Yes. Amazon's payment fraud protection helps you eliminate fraudulent orders for your products.
What is the A-to-z Guarantee program?
Amazon has built a base of millions of satisfied customers by being responsive to their concerns and acting quickly to resolve problems. We extend this valuable customer trust to sellers through the A-to-z Guarantee program.

The A-to-z Guarantee Program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon receives the claim, we send the seller an automated email detailing the claim and requesting basic information from the seller about the order and the fulfilment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer, at the seller's expense.
How do I open a new Amazon seller account?
You can register today by clicking on the Start Selling buttons on this page.

Before you begin the self-service registration process, be sure to have the following information available.

• Your business name, address, and contact information
• An internationally-chargeable credit card with valid billing address
• A phone number where you can be reached during this registration process
• Your tax identity information
Can I cancel my selling account?
Yes, you can cancel your subscription at any time. Simply contact us through your seller account. There is no long-term commitment required to sign up.
How can I close my Amazon seller account?
If you want to close your account permanently, Seller Support can assist you. Keep in mind that you can use our Listings Status feature to suspend your listings, or you can remove your listings entirely but hold on to your account for future use.

Before you close your account permanently, please cancel and remove your listings and resolve all transactions. Find out more about how to close your account ›
Can I use my existing account to sell in Australia?
We do not currently have linked accounts in Australia. If you have an existing seller account with Amazon in other Marketplace, you must use a unique email address and storefront name when creating your new account.
Do Amazon sellers make money?
Millions of small and medium-sized businesses from around the world are selling on Amazon. More than half of the items sold in Amazon stores worldwide come from these businesses. On average, U.S.-based small and medium-sized businesses made more than $90,000 selling in Amazon’s stores in 2018.
How can I sell on other Amazon Marketplaces?
Amazon has an ever-growing customer base and state-of-the-art international logistics capabilities. Leverage Amazon's global scale to sell to hundreds of millions of new customers. Find out more about Amazon Global Selling ›

Pricing

How much does it cost to sell on Amazon.com.au?
It costs $49.95 per month (excl. GST) plus a fee on each product that is sold. The fee varies across categories.

Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfilment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
How much does it cost to start Amazon FBA?
Fulfilment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.

Sell Your Items

How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:

• Use the Add a Product feature on Seller Central to create one product at a time.
• Use Excel-based inventory files to create multiple products simultaneously.
• Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
How will I know when I have a sale?
Amazon notifies you by email when you receive an order. You can add multiple email address and manage notification preferences in your account settings anytime.
How does Fulfilment by Amazon work?
With Fulfilment by Amazon (FBA) you store your products in Amazon's fulfilment centers, and we pick, pack, ship, and provide customer service for these products. Learn more about FBA ›
What is the Buy Box?
The Buy Box is the box on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon platform is that the same product can have multiple sellers. If more than one seller offers the same product in "New" condition, they may compete for the Buy Box for that product.

To compete for Buy Box placement, sellers must demonstrate that they are consistently creating a great buying experience for customers. We use performance-based criteria to determine your Buy Box eligibility and placement status. Buy Box eligible listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Amazon does not guarantee placement in either of these locations.
Can I offer gift-wrap and gift messaging services to my customers on Amazon?
Yes. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. You can select which items you wish to offer gift services on when you create your listings. Products you have in FBA will be automatically eligible (subject to size and availability).
$49.95 (excl. GST) per month. Cancel anytime.
*Subscription Fee Promotion Terms and Conditions: Offer only applies to new sellers who register before 31 October 2019. Upon registration, you will be charged a small amount (AU$0.50 plus any applicable taxes) to verify your charge method. You will then have your monthly subscription fee waived until 31 October 2019, then your subscription fees will revert back to the normal AU$49.95 + applicable taxes per month. Please note that other selling fees apply when you sell your products on Amazon.com.au. Amazon reserves the right to modify or cancel the offer at any time. See full terms and conditions for this promotion here.
© 2019, Amazon Services LLC. All Rights Reserved. An Amazon Company