Grow your business
with Fulfilment by Amazon

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What is Fulfilment by Amazon (FBA)?

You sell it, we ship it.
FBA is an Amazon solution that helps you reach more customers by giving you access to our advanced fulfilment network, fast and free delivery options for your products, and trusted and acclaimed customer service. With FBA, you store your products an Amazon Fulfilment Centre and we take care of inventory, storage, delivery to customers, customer service and returns handling for your products.

Benefits of FBA

Amazon Prime (Two-Day) Shipping

Amazon Prime members love free two-day shipping on their Prime-eligible orders, and all Amazon.com.au customers can get free shipping on eligible orders over $39. Premium delivery options enhance customer shopping experiences and in turn, increases customer demand and loyalty.

Earn the Prime Badge

Since FBA products are fulfilled by Amazon, they carry Amazon’s promise of fast delivery and trusted customer service. Amazon gives your Prime-eligible FBA products the Prime Badge so customers know that Amazon handles packing, delivery, customer service, and returns. It also makes your products among the first that loyal customers see - including on Prime Day, one of Amazon’s biggest shopping events.

Trusted Amazon Services

FBA leverages the Amazon customer service network stretching around the globe, managing customer inquiries, refunds, and returns for your FBA orders. Customers trust Amazon's world class packaging, shipping, customer service and returns - and your brand benefits.

Win the Buy Box

When there is more than one seller for a product, the offer that wins the Buy Box appears first on the product detail page. Buyers are more likely to add this offer to their basket. Since FBA products carry the Amazon promise of delivery and logistics, FBA products have a higher chance of winning the Buy Box.

Pay as you go

FBA's flexible rate structure means you only pay for the services you use - no additional subscription fees, no minimum units and no start-up fees. You are charged for storage space and the orders we fulfill. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free Two-Day Shipping and FREE shipping on eligible orders.

Focus on growing your business

Our Fulfilment Centres are built with your inventory in mind. There is no minimum for the number of products you send. Amazon stores your inventory and takes care of shipping to your customers, saving you time so you can focus on your business. With an increase in sales, there's no need to worry about inventory space, manpower for managing, packing and delivering orders.

Sell on other channels with Multi-Channel Fulfilment

You can use Multi-Channel Fulfilment by Amazon to continue fulfilling orders from your own website or other channels. When customers purchase products on your website or another third-party sales channel, Amazon receives your orders and picks, packs, and ships them directly to your customers.

Note: MCF is available with or without Fulfilment by Amazon (FBA). If you do use FBA to sell on Amazon, your existing inventory will serve both Amazon customers and customers from your other sales channels.
Already selling on Amazon?
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