Drive visibility and sales on Amazon with advertising

Get $50 in free click credits*
New to selling on Amazon? Sign up >
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Reach more holiday shoppers
Sponsored ads can help put your products in front of an eager Amazon audience

Advertise your products on Amazon

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where shoppers will see them, such as the first page of search results or product detail pages. You place bids on keywords or products, and if your ad is relevant and your bid wins, your ad gets displayed to shoppers.

We have three advertising solutions. Take advantage of them all to help maximise your performance.*

Advertising solutions

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Sponsored Products
Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.
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Sponsored Brands
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.
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Stores
Stores are custom multi-page shopping destinations for individual brands, and they let you showcase your brand story and product offering. You don't need any website experience to create a Store.
Sponsored Products and Sponsored Brands are cost-per-click ads, so you only pay when your ad receives clicks. Stores are free** to use.
*Subject to eligibility requirements
**Selling fees apply for sellers who do not have an existing Seller Central account on Amazon in Australia. Stores are available for no additional cost to sellers with an existing Seller Central account in Australia.

Achieve your business goals

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Grow sales
Many shoppers come to Amazon ready to buy. Advertising helps you reach customers who are searching for products like yours to purchase.
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Get discovered
Advertising provides an instant visibility boost to your brand and products. Ads appear in highly visible placements, like page one of search results or on product detail pages.
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Control costs
Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Ready to get started?

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Before you begin advertising, review some of our resources to help set you up for success.
2. Choose the products you want to advertise.
3. Decide how much you want to bid for clicks and which keywords or products to target.
4. In just a few minutes, you can launch your first campaign!
    * AU Terms and Conditions of the Sponsored Products and Sponsored Brands $50 Promotional Credit.

    For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from October 1st, 2019 through December 31st, 2019, Amazon will automatically apply a promotional credit of $50 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.
  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • The maximum benefit an Advertiser can receive is $50 in promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.
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