Drive visibility and sales on Amazon with advertising

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Advertise your products on Amazon

Our advertising solutions let you reach and engage shoppers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where shoppers will see them, such as the first page of search results or product detail pages. You place bids on keywords or products, and if your ad is relevant and your bid wins, your ad gets displayed to shoppers.

We have three advertising solutions. Take advantage of them all to help maximise your performance.*

Advertising solutions

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Sponsored Products
Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.
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Sponsored Brands
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.
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Stores
Stores are custom multi-page shopping destinations for individual brands, and they let you showcase your brand story and product offering. You don't need any website experience to create a Store.
Sponsored Products and Sponsored Brands are cost-per-click ads, so you only pay when your ad receives clicks. Stores are free** to use.
*Subject to eligibility requirements
**Selling fees apply for sellers who do not have an existing Seller Central account on Amazon in Australia. Stores are available for no additional cost to sellers with an existing Seller Central account in Australia.

Achieve your business goals

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Grow sales
Many shoppers come to Amazon ready to buy. Advertising helps you reach customers who are searching for products like yours to purchase.
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Get discovered
Advertising provides an instant visibility boost to your brand and products. Ads appear in highly visible placements, like page one of search results or on product detail pages.
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Control costs
Pay only for the clicks your ads receive. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.

Ready to get started?

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Before you begin advertising, review some of our resources to help set you up for success.
2. Choose the products you want to advertise.
3. Decide how much you want to bid for clicks and which keywords or products to target.
4. In just a few minutes, you can launch your first campaign!