To create a Sponsored Products campaign, pick the products you want to advertise, set a budget of your choice, and choose your campaign duration. We recommend a daily budget of $15 and running your campaign without an end date—that way, shoppers can discover your products any time they shop on Amazon.
Then, choose between automatic or manual targeting to be able to bid on keywords and products. The automatic option is the easiest way to get started.
For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to bid for clicks. Then, you’ll choose where you want to drive traffic: either to your Store, or to a product listing page featuring a selection of your products.