Join the next generation of emerging brands
New and emerging brands leverage Amazon Launchpad to accelerate their growth locally and scale globally

Amazon Launchpad is designed to accelerate growth

Amazon Launchpad is an exclusive program that showcases innovative products from startups and emerging brands like yours to millions of Amazon customers. We make it easy for brands to launch new products on Amazon and get them discovered. We use Amazon's world-class ecommerce expertise, global infrastructure, and powerful marketing tools to help you tell your story and deliver your products.

Core Benefits

Launch faster and smarter
Launch Smarter
Utilise our onboarding team and resources to quickly launch your brand on Amazon and continue to innovate and grow your business
Get Discovered
Increase Exposure
No matter the size of your company, we'll enable you to boost your business with a wide range of marketing support and opportunities to help your products get discovered
Go Global
Go Global
When you’re ready, explore a simple and expedited path to launching in the international Amazon Launchpad marketplaces

Hear from our sellers

Launch on Amazon in three easy steps

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1. Apply
Fill out our Amazon Launchpad application form as the first step to joining our program. Our team will respond to your application within 7 to 10 business days.
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2. Create a Listing
We help guide you through the process of opening your Amazon account, creating new items, optimising your detail pages, and more.
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3. Scale and Develop
Once launched, investing in your product is essential to success. Leverage Selling on Amazon tools such as deals, advertising, and affiliate marketing.

Frequently Asked Questions

Why is Amazon launching this program?
Within the Australian startup and emerging brand community, the pace of innovation is increasing everyday. We want to help Amazon customers discover unique and innovative products and communicate the people and stories behind them. We often hear from brands that bringing a new product to customers can be just as challenging as building it.

Amazon Launchpad works with local venture capitalists, accelerator and government programs to solve the sales and distribution problems young brands face. We support these brands with Amazon’s global selling and expertise so they can stay focused on product innovation. Amazon Launchpad's mission is to become the destination for unique and innovative products in Australia.
How are Amazon Launchpad brands treated differently than other Amazon sellers or vendors?
We appreciate that startups and emerging brands have different needs than more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically reserved for our more established Amazon sellers, from day one.

We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our program storefront to ensure they are discoverable to our customers. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits. When you’re ready to scale your business in markets outside of Australia, we can leverage Amazon’s presence in marketplaces around the world to help you expand to other markets
Which startups and emerging brands are eligible to participate in Amazon Launchpad?
All applications are reviewed on a case-by-case basis against our selective criteria before acceptance into the Amazon Launchpad program. We are looking for startups or emerging brands that have a unique and innovative consumer product, inventory to ship, and are the brand owner of the product.
Can existing vendors or sellers participate?
Yes, existing sellers can be considered to participate in the Amazon Launchpad program. Complete our program application form and we will get back to you within ten business days.
Do I need to sell on Amazon to be part of the program?
Yes, selling on Amazon through Seller or Vendor Central is required to participate.
Which products are eligible to participate in the Amazon Launchpad program?
We are looking for innovative and unique consumer products that are from local startups and emerging brands that ‘you will tell your friends about’ and have a great brand story. While we identify most products from startups that are recommended by our local network of venture capitalist, incubators, and government agencies, we do evaluate products that come from outside our network. Each product will be evaluated on a case-by-case basis.
How much does it cost to participate?
There is no fee to join the program in 2020.
What if I have additional questions?
If you have additional questions about the Amazon Launchpad program, please submit a Contact Us form.
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