Within the Australian startup and emerging brand community, the pace of innovation is increasing everyday. We want to help Amazon customers discover unique and innovative products and communicate the people and stories behind them. We often hear from brands that bringing a new product to customers can be just as challenging as building it.

Amazon Launchpad works with local venture capitalists, accelerator and government programs to solve the sales and distribution problems young brands face. We support these brands with Amazon’s global selling and expertise so they can stay focused on product innovation. Amazon Launchpad's mission is to become the destination for unique and innovative products in Australia.

We appreciate that startups and emerging brands have different needs than more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically reserved for our more established Amazon sellers, from day one.

We’ll help you create story-telling opportunities for you to talk about your products using larger images, videos and custom product detail pages, and merchandise them across Amazon and on our program storefront to ensure they are discoverable to our customers. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal global customers, Amazon’s world-class fulfilment infrastructure, trusted customer service and delivery benefits. When you’re ready to scale your business in markets outside of Australia, we can leverage Amazon’s presence in marketplaces around the world to help you expand to other markets

All applications are reviewed on a case-by-case basis against our selective criteria before acceptance into the Amazon Launchpad program. We are looking for startups or emerging brands that have a unique and innovative consumer product, inventory to ship, and are the brand owner of the product.

Yes, existing sellers can be considered to participate in the Amazon Launchpad program. Complete our program application form and we will get back to you within ten business days.

Yes, selling on Amazon through Seller or Vendor Central is required to participate.

We are looking for innovative and unique consumer products that are from local startups and emerging brands that ‘you will tell your friends about’ and have a great brand story. While we identify most products from startups that are recommended by our local network of venture capitalist, incubators, and government agencies, we do evaluate products that come from outside our network. Each product will be evaluated on a case-by-case basis.

There is no fee to join the program in 2020.

If you have additional questions about the Amazon Launchpad program, please submit a Contact Us form.