Join the next generation of emerging private brands with Amazon Accelerator

Bring high-quality products at great prices to our global network of customers

What is Amazon Accelerator?

Amazon Accelerator enables manufacturers to launch brands and innovative products exclusively on Amazon and provides a path to become an Amazon Private Brand supplier. With Amazon Accelerator, we are bringing high-quality products at great prices to our global network of customers both directly (B2C) and commercially (B2B).

Core Benefits

Launch faster and smarter
Onboarding support
You'll receive guided support and a toolset of products to tell your brand story and track performance.
Get Discovered
Marketing support
Brands will receive a suite of marketing support. Products with high ratings and reviews may also receive additional placements across Amazon.com.au.
Go Global
Venue to test and learn
You can easily test new innovative products and get quick customer feedback.

Participating categories

  • Apparel and accessories
  • Beauty
  • Food & beverages
  • Household & personal care
  • Pets
  • Tools & home improvement
  • Automotive
  • Business & industrial
  • Health & wellness
  • Lawn & garden
  • Shoes
  • Toys
  • Baby
  • Consumer electronics
  • Home & kitchen
  • Office supplies
  • Sporting, fitness and outdoors
  • and more participating categories

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